The Do’s And Don’ts Of Website Marketing

For those who don’t know, website marketing is all about driving visitors to your website and to encourage them to take the actions needed so that you will make money. One thing that is certain is that there are more and more people going online for services and purchases. Now is the time to get in front of this trend! Website marketing isn’t difficult and by following the advice below you will soon be reaping the benefits of new customers and more orders.


Let the experts take care of your website marketing.


Firstly, focus most of your time and effort in getting links from other websites. This really is one of the simplest ways to increase your visitor numbers. If you have more websites linking to your site, you have definitely higher chances that prospects will land on your website. Carefully placed links will work for you day and night as people will be curious to see what you offer on your web site!



The other advantage of getting a good number of these links is that you will be rewarded by Google and the other search engines. They see these links as a barometer of a site’s authority in the subject matter. As a result of this, you will get a higher ranking in the search engines which will mean that more people will find you when they search!


Don’t try and create too fancy a web site design! People using the Internet are searching for a quality solution to their problem and usually couldn’t care less about fancy sites. So don’t bother with animations, fancy banners and psychedelic backgrounds as they will all be a turn off. Don’t cover your site with pictures. It is a good idea to add a small number of images to your site but don’t put too many on their or you will lose your visitor’s attention.


Quality information that entices people to call you or join your email list is the name of the game. This is essential for your conversions from visitors to customers. Bear in mind, substance is better than style every time in website marketing. Try to keep your site updated and add new information regularly. If your web site says copyright 2006 on it and the content hasn’t been updated for years then then visitors will leave in their droves.


Make your visitors feel welcome and use a friendly approach. As you are probably aware, the Internet offers people lots of choices and keeping a visitor is becoming more and more difficult. So do everything you can to answer their questions straight away with quality information and keep it friendly. For instance, your website is recommended to present important particulars such as contact details, terms and conditions, privacy details and a site map for easy navigation.


Finally, do not be afraid to spend some money on website marketing.Online marketing is very cost effective compared to advertising in the Yellow Pages and printing brochures and flyers and other traditional forms of marketing! Put all your skepticism about the Internet as a marketing channel to one side as a good website marketing campaign can really benefit your business.