Are you utilizing online surveys like a technique of gathering data and general market trends? Nowadays marketers attempt to do so at some time and other, and it can really be quite useful. But you'll find problems that can arise too - and a lot of them center around trying to fulfill incentives for surveys
In regards to loyalty rewards processing and attempting to fulfill incentives for surveys (since the two are mostly the same) - the fact of the matter is it is never as fundamental as most people assume!
By way of example: You can't just blindly fulfill whatever incentive you promised. When you do that you need to carry out some sort of incentive check fulfillment to ensure that you check over the survey data you have gathered and see whether or not it is compliant!
So that your loyalty rewards processing (and incentive check process) should go something like this:
• Receive completed survey or loyalty reward claim
• Validate it is genuine and check against your list of issued surveys or loyalty points
• Capture the information that has been submitted the form itself and decide whether or not it really is 'compliant' to your requirements
• If compliant, fulfill incentives for surveys immediately!
Now the biggest trouble with this process of incentive check fulfillment and loyalty rewards processing is checking if a survey or claim is 'compliant'. Unfortunately it doesn't matter how hard you are attempting it is ridiculously challenging to automate that process - specifically if the survey in question contains a lot of subjective questions which could have numerous responses.
How would you select which responses are valid and those aren't?
For that reason - usually people find that they need to fulfill incentives for surveys manually. Of course, this can be tedious and time intensive - which explains why in recent years internet marketers have begun to outsource it!
In these modern times, you should be able to find a loyalty rewards processing service this handles incentive check fulfillment, rebates, etc.
At the end during the day - the checks involved can be extremely very similar anyway.
Specialized services honestly generally contain the experience, manpower, and training to deal with these situations and in addition they could handle almost all of the grunt work for your benefit and simply issue you with reports once a month or so!
Assuming you're comfortable with the idea of outsourcing, this can be a great way to solve the problem.
Additionally you might want to consider employing someone with a part time or full time basis to fulfill incentives for surveys - preferably someone with example of that area. In case you are handling a large volume this can prove to require more than a single person though, which may mean a slight extra cost on your part!
All things said and done, incurring extra expense is still infinitely better than not being able to fulfill incentives that you've promised!
see more on incentive check fulfillment
20 Mart 2011 Pazar
Always Be Sure to correctly Fulfill Incentives for Surveys!
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